There are several stages: filling the brief and it's discussion, analyzing the business and studying competitors, brainstorming, selecting ideas and creating sketches (prototypes for web / ui), presentation of ideas, refinement. I carefully approach the study of the target audience, segmenting and understanding how the final product will be perceived. This is a fairly standard format but I stick to the creative approach throughout the work.
My goal is to find the strongest ideas and explain the advantages of each.
The next step is to prepare a PDF presentation that contains the most successful and specific options (from 5 to 10 ideas for developing a logo)
After the approval of the logo I offer the most relevant options for developing a corporate identity (2-3 versions) then I visualize them in an environment: business cards, letterheads, envelopes, packages etc.
The final step is the creation of a brand book in PDF format with usage guides.